Time flies when you’re democratizing the skies.
Since 1971, Southwest’s purpose has been to connect People to what’s important in their lives and give them the freedom to fly through friendly, reliable, and low-cost air travel. Join us in exploring over five decades of upholding that purpose.
Our Founder’s Philosophy
If you’re crazy enough to do what you love for a living, then you’re bound to create a life that matters.
Herb Kelleher, Founder of Southwest Airlines
The Dynamic Duo
Herb Kelleher and Colleen Barrett spent five decades shaping Southwest Airlines into a one-of-a-kind success story, predicated on the principle that taking care of Employees is the essential first step in taking care of Customers. Herb and Colleen’s individual and collective contributions have forever enshrined Southwest Airlines—and this dynamic duo—in aviation history.
Our Brand
Southwest Airlines has been turning heads since the day we first took flight. From our original desert gold, burnt orange, and fire engine red airplanes to the blues, reds, and yellows of our more contemporary liveries, we’ve always known how to make a statement.
More Memorable Looks
Our original maverick spirit extended well beyond our distinctive airplanes. It was woven into every part of our business, including our tongue-in-cheek advertising and original Flight Attendant uniforms (think hot pants and go-go boots)!
From the Archives
Southwest Airlines’ journey from an idea to a business to an iconic brand is as unique as it is compelling. Our Archive Team is dedicated to preserving our history, which has long been a popular topic for aviation enthusiasts, students, and other organizations. Check out some of the most frequently asked questions!
Check out a variety of Southwest Airlines branded merchandise! With items reminiscent of 1971 to present-day, you’re sure to find something fun!